This post had been published by visitor factor Mark Brooks, an analyst/consultant whoever we we blog Online Personals Watch summarizes the day-to-day internet dating industry news.
Previously this week InterActive Corporation (IAC), which has and runs paid that is popular web internet internet sites Match.com and Chemistry.com, launched a totally free dating website called DownToEarth.com (you can browse an ad for the recently launched web web web web site right right here). The somewhat counterintuitive move is IAC/Match.comвЂ™s reply to Plentyoffish.com, a favorite free dating internet site that was long haul by one guy away from his apartment (he now comes with a workplace and a tiny group).
DowntoEarth.com ended up being started by Jacob Solotaroff whom invested a 12 months because the manager of product administration and user integrity at match. Now the site is run by him out of Dallas, where Match can be based.
Evidently IAC thinks if some one will probably place Match away from company, it might because very well be Match.
Probably the most interesting function on the latest web web web web site may be the RealRatings individual ratings system for ranking the precision of peopleвЂ™s pages against actual life. Users who post photographs that are inaccurate pages of on their own are ratted away by other users who’ve been on a romantic date using them.