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Let me tell you about I’ll Take Menhaden

Let me tell you about I’ll Take Menhaden

Should this threatened fish be a part that is essential of nutritious diet?

Dave Gilson

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Individuals and menhaden mix that is generally don’t. In the event that fish’s stench that is legendaryn’t frighten off adventurous diners, its bony flesh may very well. Yet in its relentless quest to wring benefit from the small, environmentally vital seafood, Omega Protein, a Houston-based business, did the near-impossible: This has not just made menhaden edible—it’s gone one step further and turned it right into a wellness meals.

Omega Protein, which holds a digital monopoly over the menhaden fishery over the Atlantic and Gulf Coasts, realizes that most Americans don’t have a lot of usage for the items that make within the majority of its main point here, such as for instance fertilizer. Therefore it’s attempted to base its image that is public on versatile fish’s use as a rich supply of omega-3 essential fatty acids. Ergo an ongoing business title that evokes perhaps maybe not scenes of commercial fishing but images of radiant wellness. “We’re not Health that is making claims We’re Too Busy Making Headlines,” trumpets the web site for OmegaPure, the company’s brand name of fish-oil supplements. Since the web web site describes, OmegaPure is intended to attract consumers that are“health-conscious who add its odorless, tasteless, and natural capsules for their diet.